Performance Improvement through Benchmarking...

Benchmarking: The key to improved performance & best practice within your business.

Independent, objective and consumer focused proposition performance testing, benchmarking and consumer user trials are beneficial in your proposition development, proposition sourcing and proposition placing decisions. They will let you know if the proposition is fit for its purpose, easy to use and fulfils a 'consumer need', which will help to increase sales, improve brand awareness and increase customer loyalty.

Maximise your profitability
Propositions that fall short of customer expectation lead to undesired after sales costs such as warranty claims, returns, unsold, unwanted propositions, and, possibly recalls and corrective actions. In short, performance testing, benchmarking and user trials will help you avoid all that and thus maximising your profitability.

Performance Testing
Performance Testing evaluates the proposition from the user’s point of view. It answers the following basic questions: ‘Does the proposition function as it should’? and ‘Are all the features beneficial to the user’?

Benchmarking
Through benchmarking, you will find out how your proposition compares with its competitors. It helps you to quantify where your proposition excels, which can be used in marketing messages and point of sales literature.

User Trials
User trials will assist you in finding out how your proposition performs and how users view this performance. The feedback is useful - it will help you to make sure that it is a functional and appealing proposition. User trials can also help you to understand why the proposition does not sell well as you had hoped.

Ergonomics
Ergonomics considers the likely users of a proposition and their capabilities and limitations, and assess how easy a proposition is likely to be to use.

Factors such as the proposition dimensions, the force needed to operate it, the controls and their labelling, the weight and how easy it is to use will all be taken into account. The instruction manual will also be considered.

Why Benchmarking?

Benchmarking is used by many businesses to achieve the highest levels of performance , establish the best processes and increase competitiveness in order to enjoy higher profits

“Benchmarking is the practice of being humble enough to admit that someone else is better at something, and wise enough to try and learn how to match and even surpass them at it”

Benchmarking is essentially the process of learning how best performance is accomplished. The process of benchmarking continually questions “ how are others achieving best performance?”.

Benefits of Benchmarking:

• Identify opportunities
• Overcome competitive threats
• Gain a complete picture of your business and your competitive position
• Improve your competitiveness
• Develop strategic action plans
• Address growth issues
• Attract finance
• Improve your business proposition

The workshop will cover the process of benchmarking and how learning from others helps to increase business performance.

The focus areas will be:

1. Definitions and process of effective benchmarking
2. How to measure performance standards and identify industry leaders
3. How you can use benchmarking to learn from others and ensure best practice

We will guide you through the benchmarking process and show you how to benchmark against competitors, external standards, or even other branches in your organisation!

This workshop program includes:

• Reviewing the process and results of a Benchmarking Program; 
  
  

• Sharing success stories with other participants; 
  
  

• Exploring practical techniques and case studies; 
  
  

• Developing best practice; and

• Discovering the challenges of effective business management strategies.

For us, Benchmarking is about identifying opportunities for your business!

Date: TBA

Venue: TBA